To the left you can see my logo creation process from sketches to final result. N.Stuff—an indie toy designer—needed a new logo that had a more modern, sleek aesthetic. The 481Universe original logo can be seen at the very top. This rock-based logo’s font was difficult to read and didn’t have any impact.
I made several simple sketches for N.Stuff, including a more legible font and incorporating the company’s iconic spaceship. These three sketches were approved and I made final versions of them for review using Adobe Illustrator.
Of the three logos, the one at the bottom was chosen and is now the company’s main logo for their website and printed materials. You can see this logo in action at the 481Universe website.